CAROLYN'S CONSULTING
Multi award-winning
author of the HowToDoItFrugally series of books for writers
and the Survive and Thrive series of books for retailers.
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She consults with writers to help them write, shop, and
promote their books.
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She consults with retailers to help them brand their stores and market
frugally.
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It is her warm, accepting approach to finding what marketing is best for
your personality, your pocketbook, and your product or service (and yes,
stores and books are usually both products and services of one kind or
another!) that makes her so appreciated by her clients.
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Unsolicited Endorsement:
"You're worth much more than we pay you, Carolyn!"
~Jendi Reiter, co-owner of
WinningWriters.com and author of Two
Natures. |
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Why Hire a Publicity Consultant
Rather Than
a
Full-Service Publicist? |
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When a full scale promotion campaign
for your book or
store
is
required (and it always is),
you
hire a professional
to help you plot your campaign.
One hour with
Carolyn Howard-Johnson will:
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educate you to the need for publicity (publicity is free as compared
to advertising which costs money!).
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show you why free is even better than paid.
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give you resources to get you started and keep you going.
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give you the tools to write great query letters and
media releases so you can get exposure from radio and TV appearances, feature
articles, blogs and other places on the Web.
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equip you to partner with a publicist or marketing person assigned
to you by your publisher or the one you hire on your own.
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give you guidelines for hiring
the right publicist if you choose to go that route.
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save you thousands of dollars whether you choose to manage your own
publicity campaign or hire it done.
Carolyn Howard-Johnson
Tailors Your Promotion to:
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your personality.
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your pocketbook.
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your brand.
She
will also work to improve the voice in your proposals or
other writing, not change it. She will help you cut the time you
spend on blogging, tweeting, and other online promotion in half.
Carolyn
Howard-Johnson is credible because:
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she
has experienced what her clients need to know in most genres (novel,
short stories, poetry and nonfiction and retailing).
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she
has published every which way (traditionally, self-published,
subsidy-published. She has published trade paperbacks, e-books, and booklets.
She has been published in newspapers, magazines and literally
hundreds of Web sites and blogs).
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she has worked as a publicist and journalist. That means she knows
how to appeal to both sides of the fence in your search for
exposure.
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she was a UCLA Extension instructor for nearly a decade.
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she wrote
The Frugal Book Promoter, winner of USA Book News
Best Professional Book 2004 and the Irwin award as well as several
books on marketing for retailers.
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she wrote the multi award-winning
Frugal Editor
--
and, yes, editing does have something to do
with marketing, especially writing effective query letters,
proposals, Web site copy, blogs, and more.
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her books won Book Publicists of Southern California's Irwin Award and the
New Millennium Award for Marketing and many
more.
Carolyn Howard-Johnson's professional and personal life exemplify the
American Dream. Her passion for the worlds of PR and publishing resonates with
her clients. They leave sessions emotionally charged and ready to
function.
She passes on contacts and leads for
you to pursue.
Carolyn Howard-Johnson customizes her consulting time with you. Reach
her by
e-mail.
So, why consult rather than hire it
done?
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because you know your product
(book, store, service) better
than anyone else and a good, content-laden consult is all you need
to get you going.
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because you are more passionate
about your product than anyone else which means that your efforts will
bear more fruit than someone else's.
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because much of what many
publicists do for you can easily be done yourself including getting radio,
TV, and speaking gigs. And, yes, features with bloggers and media editors,
too.
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because you have a Rolodex of
your own. Building it for yourself will bode well for every
project you undertake from this moment forward. she'll show you how
to do this more effectively and use it more effectively.
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because Carolyn consults to save
you money, she doesn't try to sell you more than you need.
Contact Carolyn by
e-mail.
Carolyn Howard-Johnson
consulting with client Catherine Yesayan
working on her memoir in progress.
On
the Mac screen is the e-cover of Carolyn's Amazon Short,
"The Great
First Impression Book Proposal"--now both a paperback and e-booklet.
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Tip
Avoid Internet scams. UCLA Extension and other
university programs -- both online and on campus -- are the
best ways to find professional quality classes and to get
references for professional services. Beginners often have
no way to know if they are being given accurate information,
so even personal references pale by comparison to having a
bona fide university vet the expertise of those providing
them with resources and career-building information.
Find at least one tip on writing, promotion or
tech on every page of this Web site.
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Carolyn's
Credentials at a Glance |
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University Study |
Conferences |
Teaching |
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University of Utah,
journalism
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Arizona State University, English literature
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University of Southern California (USC), BA in English Literature
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Glendale Community College, overseas study and basic computer
classes
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Cambridge University, Trinity College (UK), post graduate study in
short story and writing
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Herzen University (St. Petersburg RU), poetry and other writing
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Charles University (Prague, Czech Republic), writing courses
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Certificate in Education from UCLA's Instructor Development Program,
2006
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Speaker
and learner at many writers' conferences throughout the US
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Cofounder of the
free Muse Online Writers'
Conference
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Cosponsor of the
Roman Retreat
Watch for new ones!
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Instructor for UCLA Extension Writers' Program since 2004
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Presenter at conferences in the US.
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Workshop leader at bookstores, expos, tradeshows, etc.
Recent media
releases.
Please see
"Published Works Almanac"
on this site for others. |
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Carolyn's Calendar
Coming Events and Appearances.
Come Learn! Come Share! |
Please
check April, May, June, September
and October for active months.
Subscribe to
Carolyn's SharingwithWriters
newsletters for an up-to-date list of her teaching,
conferences and other appearances--many of them free.
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What People Are Saying
About Carolyn's Consults
And No-Cost Educational Materials |
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"Carolyn Howard-Johnson knows
it all about online book promoting. After spending an hour with her on
the phone, I know I have my work cut out for me. But she really laid it
out for me and took me through it, step by step. Thank you, Carolyn. It
was money well spent."
~ Ralph
Cinque, author of Vinland
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"Carolyn
Howard-Johnson knows her stuff. Before you hardly get the questions out, she has
answers,
suggestions, and very practical insights to take your projects to the next level.
Carolyn will give you the
gift of her valuable years of experience and research. . . .And she is such a joy to talk with!"
~ Terri
Marie,
award-winning producer and author~~~
Unsolicited
Endorsement:
"You've just impressed the hell out of
me. I was reading your email on the group, then saw your sig file. I
so rarely follow someone's sig file to their home page, to their
publisher's page, and I've never then gone ahead and bought the book,
but I just did it with you. I don't know what the difference is between
your book and the thousands of sig files I see each day..."
~ Tracy Cooper-Posey, author
of Heart of Vengeance
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"Because
of your newsletter and personal consultations, I am now scheduled to go on a
FIFTEEN-night cruise in the
Caribbean over Christmas holidays (FREE!). And, I'm on my way to
having a brand for all my products. I'll be unveiling soon and
writing you about the specifics later (when I have a little more
time). And I have a new and improved query letter to send out to
agents and publishers when I'm ready!"
~
Allyn
Evans, award-winning speaker |
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Buy Links for
Carolyn's Books
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"Careers
that are not fed die as readily as
any living organism
given no sustenance."
~
Carolyn Howard-Johnson
Studio photography by
Uriah Carr
3 Dimensional Book Cover Images by iFOGO
Logo by
Lloyd King
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Frugal
E-Book Tip |
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Kindle E-Books
Aren't
Just for Kindle Anymore
Did you know that Amazon’s Kindle
e-books are a low-cost/no-cost way to access books
even if you don’t have a dedicated Kindle reader?
You can read Kindle's e-books on smartphones,
desktop computers and any e-device in between. You
can even store the books on the Amazon cloud.
~
Quote from
Diana Schneidman, author and
marketer |
To
subscribe to Carolyn's FREE online newsletter send an
e-mail.
Learn more about Carolyn's
newsletter and blog.
Read
past issues of Carolyn's
Newsletter.
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Subscribe to
Carolyn Howard-Johnson's Sharing with Writers Newsletter
and get a FREE copy of
Great Little Last-Minute Editing Tips for Writers
"I have been a professional writer 40 years, and am also a
tenured full professor of journalism. Carolyn's Sharing with
Writers newsletter is most useful for me--and for my
students. I emphasize to them that while research is 90% of
writing, and the actual writing is about 10%, there's another
100% out there called promotion. Carolyn shows numerous ways to
get the message to the mass media."
~Walter Brasch, author
and educator
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While
You're Browsing... |
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Find at least one promotion, writing
or tech tip on every page on this site. Sometimes you'll find, two or
three! Happy browsing and collecting! |
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A
Selection of Carolyn's Past
Speaking Engagements |
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Presenter
2009, 2010
Presenter,
2008, 09, 10, 11
Panel moderator, 2007
National Span College
presenter 2002
Fellows presenter, 2007,
08
Co-sponsor and presenter,
2007, 08, 09, 10, 11
University of Dayton Erma
Bombeck Writers' Conference, 2006, 2008
Sisters in Crime,
Pasadena, 2009
On the
Los Angeles Valley College Campus 2012, Rancho
Library 2013,
Valley College Spring 2014
Wisconsin Regional Writers Association
Presenter, Keynote 2010
Book 'Em,
NC,
Three Panels 2013
Presenter, 2013
Seminar Speaker, 2014
Keynote, 2013; 2014
Secrets of Great
Dialogue, 2015
Learn
of more about
Carolyn's conferences. |
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Carolyn's Blogs |
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Sharing with Writers
All things publishing with
an emphasis on book
promotion. Named to
Writer's Digest
101 Best Website list.
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The New Book Review
Great way for readers, authors, reviewers and publicists to get more
mileage out of
a great review.
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The Frugal Editor Blog
This is the Frugal, Smart
and Tuned-In Editor blog.
Covers editing, grammar, formatting and more.
Get the answers you need.
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Carolyn's Awards |
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Awards for Carolyn's Books, Blogs and More The New Book Review
Named to
Master's in English.org Online Universities'
101 Essential Sites for Voracious
Readers
Writer's Digest 101 Best Websites
for Sharing with Writers blog.
Best Book Award for The Frugal Book Promoter (2004) and The Frugal Editor (2008)
and the Second Edition of The Frugal Book Promoter
(2011).
Reader Views Literary Award for The Frugal Editor
New Generation Award for Marketing and Finalist for The Frugal Editor
Book Publicists of Southern California's Irwin Award
Military Writers Award of Excellence for
Tracings, A Chapbook of Poetry.
A Retailer's Guide to Frugal In-Store Promotion wins author Military
Writers Society of America's Author of the Month award for March, 2010
Gold Medal
Award from Military Writers Society of America, 2010.
MWSA also gave a nod to
She Wore Emerald Then,
a chapbook of poetry honoring mothers.
The Frugal
Editor
Named #! on Top Ten
Editing Books list.
Finalist
New Generation Book Awards 2012,
The Frugal Book
Promoter; Finalist 2010
The Frugal Editor;
Winner 2010 Marketing Campaign for the Frugal Editor
The Oxford Award
recognizes
the
alumna who exemplifies the Delta Gamma precept of
service to her community and who, through the years,
devotes her talents to improve the quality of life
around her.
The Frugal
Book Promoter is runner-up in the how-to category for
the
Los Angeles Book Festival 2012
awards.
Winner Diamond Award
for Achievement in the Arts
Glendale
California's Arts and Culture Commission and the City of
Glendale Library,
2013
And more than a dozen other awards for Carolyn's novel, short story collection and poetry.
See the awards page on this site.
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Website Sponsor |
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examines our culture, customs and language.
Available on
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Pasadena and other fine bookstores. |
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