The Great First Impression
Book Proposal
Everything You Need to Sell Your Book in Thirty
Minutes or Less
Originally
published as an Amazon Short
"Because
you have little time or patience for learning
what you hate to do, even though what you must do it."
"...you can't go wrong in faithfully following Carolyn
Howard-Johnson's advice in
her INVALUABLE book
proposal booklet."
~
Frances Lynn, author of
Crushed
So, this is it. My new new version of my old
Amazon Short, part of my new booklet series. There are lots of other
books on writing proposals out there. The thing is, writers generally
hate to write proposals. They don't even much want to learn about
writing them. So, why a whole book when you can do it in 20 minutes or
less? The introduction to this new booklet will give you the
whole story behind the writing of it and in the body of this mini book
you'll have the makings of a Great First Impression Book Proposal:
Everything You Need to Sell Your Book in Twenty Minutes or Less.
Unfortunately, Amazon discontinued
their Short program. So I updated
and expanded it as a new edition of
that little e-booklet. It is now available on
Amazon for the pretty good price of
$6.95. to give as a gift. Prime
Amazon members can then get their
e-copy on Amazon FREE. You don't
even have to choose; just go for it!
The
Great First Impression Book Proposal
is now available
as an e-book (that means you
get to
download it immediately
and start to work on your proposal
in thirty minutes). It has a companion booklet,
Great Little Last-Minute Editing
Tips. With all of the books in
the HowToDoItFrugally Series for writer, you will know enough about
writing and publishing to help you tackle the publishing industry
with confidence.
Scroll down for a
review on the updated Great First Impression Book
Proposal booklet from Jennifer Akers.
Here are links for more information on each of Carolyn
Howard-Johnson's major published works for writers.
Rey Ybarra and I chat at the Irwin Award ceremony.
Rey is host at
BSATV.
The photo is by his director and camera person, Randy Detroit. |
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What People Are Saying
about
Great First Impression Book
Proposal
|
The Great First
Impression Book Proposal
Marketing is never easy… Well, it
might be if you follow the easy
steps Carolyn Howard-Johnson offers
up in The Great First Impression
Book Proposal: Everything You Need
to Know About Selling Your Book in
Thirty Minutes or Less. Lists! We
love lists. Anyone, almost anyone,
can follow steps and find their
way to success; anyone who has a
good list can anyway. And not all
lists are created equal.
Howard-Johnson’s bulleted
lists are created superior:
easy to understand, easy to
implement, and even easier to read
(She means it when she says thirty
minutes or less). As helpful
information goes those three things
are winners, but she gives us more:
A list of other resources on book
proposals. I will recommend this
book to all of our authors, and
potential authors, at LadybugPress.
~
Georgia Jones, Editor in Chief,
LadybugPress/NewVoices, Inc.
"...you can't go wrong in
faithfully following Carolyn Howard-Johnson's advice in her INVALUABLE,
very short page book proposal."
~
Frances Lynn,
author of Crushed
“ concise yet informative
instruction manual on how to write a book proposal, author Carolyn
Howard-Johnson offers a long list of golden-nugget-TO-DOs and smart
ideas which can help guide writers past the Gatekeepers.”
~Kathe Gogolewski, author and artist
“I
just finished reading your Great First Impression Book Proposal. . . . I
like your style and encouragement. I was a bit intimidated about
finishing my book proposal. I was thinking it had to be stiff and
boring. I even have dialogue in mine. I thought I’d have to cut it out.
Now, I’ll probably leave it in.”
~
Wanza Leftwich, author, blogger
I love [your Great First Impression Book Proposal]! My husband was
amazed at all the info crammed into this short booklet. You could have
charged a lot more. I just revamped my proposal to follow the guidelines
in it for my latest book . . .”
~ Myrna Lou,
palmist/psychic/author
"You are what I describe as
an energy-giver. So many people today are energy-drainers."
~ Dorothea
Helms, author and Dayton University workshop attendee |
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Reviews |
Really Smart
Proposal
Reviewed by Treacy Clement,
originally for Amazon
I
have relied on this wonderful little guide when writing
previous book proposals, and got it out again this
morning as I am starting a new one. Carolyn strips all
the intimidation out of writing a book proposal. Her
clear, hands-on advice makes proposal writing not only
less daunting, but in fact enjoyable.
"This is a really smart proposal," was one comment from
an agent who went on to sell my nonfiction book to a
publisher. The "smartest" thing about it? I used
Carolyn's guide to write it!
~Treacy Colbert is a medical writer based in Southern
California. She is co-author of End
Your Menopause Misery and Before
It's Too Late. When she isn't writing about
health and medicine, she explores love, death, and
3-In-One Oil on her blog, The
Green Side of the Grass.
How To Impress a
Publisher
By Jennifer Akers
If you’re interested in
writing a book, then I’ve found a great resource for
you. Written by PR guru, award-winning writer, Carolyn
Howard-Johnson, The Great First Impression Book
Proposal guides you through every step you need to
know to impress a publisher.
Do you know the differences between fiction and
nonfiction writers trying to sell their books? The
former writes their book first and then sends a query
letter, including a specific number of chapters
(requested by the publisher or agent). Their book must
be ready to go because the publisher may want to
contract their work.
Nonfiction writers send proposals, in which they need
to impress the publisher on the idea of their work. The
book isn’t written. Before that sounds like the easier
path of the two, it isn’t. A book proposal is well
researched and formatted; the process is similar to
writing a book and can be complicated if you don’t know
what you’re doing.
To the rescue, The Great First Impression Book
Proposal! In six chapters, you’ll learn how to get
past gatekeepers, entice jaded gatekeepers, get an open
invitation, and keep those doors open. You’ll also have
a checklist to make sure your proposal is at its best.
The resou
rce section includes a basic query letter
sample, suggested studies, and resources for editing,
grammar, book promotion, publishing and more.
A book proposal is a mysterious beast. It’s not
something you can bypass; it’s a necessary “evil” of the
publishing world. To do it correctly, you need to know
the guidelines. In essence, you’re proposing a business
deal, but your letter shouldn’t be too formal. It needs
to be friendly with eye-attracting titles without being
too cozy or using over-the-top language like “amazing”.
It’s a fine balance; one you’ll need to learn to be
successful.
You’ll learn about the publishing industry; the
correct way to research, write, and format your letter;
and the steps to make yours a winning proposal. This is
a jammed-packed resource, with the tag line “Everything
You Need To Know To Impress A Publisher in Twenty
Minutes or Less”. A quick read with everything to write
a winning proposal.
Howard-Johnson writes with the experience of a
professional and the candor of a best friend who doesn’t
want you to fall on your face. With humor and
friendliness, she offers solid, practical tips. She is
one of my favorite authors, and her books always top my
must-have list. This one is no exception. It’ll stay on
my resource shelf.
If you’ve ever thought about being an author, you
need
The Great First Impression Book Proposal in your
resources.
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Contents |
Acknowledgements
Before We Get Started
1.hGetting
Past our own Arguments—and Past Gatekeepers’ Resistance
2. hGetting
Started: The Short Way to the Gate
3. h
Your Overview: How to Make Jaded Gatekeepers Want More
4. hThe
Details: How to Make a Gatekeeper Open the Door for You
5. hThe
Clincher: Keeping the Gate Wide Open
6. hChecklist:
Is your Great First Impression Proposal Ready for its Closeup?
Appendixes
Basic query letter sample
SUGGESTED STUDY
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Tip
Book proposals do more than
sell your books. They help you map your book attack. They help you plan
your marketing campaign. They are mini organizers that no serious author
can do without. Now you don't have to dread the task of learning to
write a proposal. You can learn these skills in only twenty minutes with
The
Great First Impression Book Proposal..
Find at least one tip on writing, promotion or
tech on every page of this website.
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Buy Links for
Carolyn's Books
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"Careers
that are not fed die as readily as
any living organism
given no sustenance."
~
Carolyn Howard-Johnson
Studio photography by
Uriah Carr
3 Dimensional Book Cover Images by iFOGO
Logo by
Lloyd King
Kindle E-Books
Aren't
Just for Kindle Anymore
Did you know that Amazon’s Kindle
e-books are a low-cost/no-cost way to access books
even if you don’t have a dedicated Kindle reader?
You can read Kindle's e-books on smartphones,
desktop computers and any e-device in between. You
can even store the books on the Amazon cloud.
~
Quote from
Diana Schneidman, author and
marketer |
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Subscribe to
Carolyn Howard-Johnson's Sharing with Writers Newsletter
and get a FREE copy of
Great Little Last-Minute Editing Tips for Writers
"I have been a professional writer 40 years, and am also a
tenured full professor of journalism. Carolyn's Sharing with
Writers newsletter is most useful for me--and for my
students. I emphasize to them that while research is 90% of
writing, and the actual writing is about 10%, there's another
100% out there called promotion. Carolyn shows numerous ways to
get the message to the mass media."
~Walter Brasch, author
and educator
"A decade of bettering writers' careers
with how-tos, tips, and publishing news."
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Carolyn's Awards |
Awards for Carolyn's Books, Blogs and More The New Book Review
Named to
Master's in English.org Online Universities'
101 Essential Sites for Voracious
Readers
Writer's Digest 101 Best Websites
for Sharing with Writers blog.
Best Book Award for The Frugal Book Promoter (2004) and The Frugal Editor (2008)
and the Second Edition of The Frugal Book Promoter
(2011).
Reader Views Literary Award for The Frugal Editor
New Generation Award for Marketing and Finalist for The Frugal Editor
Book Publicists of Southern California's Irwin Award
Military Writers Award of Excellence for
Tracings, A Chapbook of Poetry.
A Retailer's Guide to Frugal In-Store Promotion wins author Military
Writers Society of America's Author of the Month award for March, 2010
Gold Medal
Award from Military Writers Society of America, 2010.
MWSA also gave a nod to
She Wore Emerald Then,
a chapbook of poetry honoring mothers.
The Frugal
Editor
Named #! on Top Ten
Editing Books list.
Finalist
New Generation Book Awards 2012,
The Frugal Book
Promoter; Finalist 2010
The Frugal Editor;
Winner 2010 Marketing Campaign for the Frugal Editor
The Oxford Award
recognizes
the
alumna who exemplifies the Delta Gamma precept of
service to her community and who, through the years,
devotes her talents to improve the quality of life
around her.
The Frugal
Book Promoter is runner-up in the how-to category for
the
Los Angeles Book Festival 2012
awards.
Winner Diamond Award
for Achievement in the Arts
Glendale
California's Arts and Culture Commission and the City of
Glendale Library,
2013
And more than a dozen other awards for Carolyn's novel, short story collection and poetry.
See the awards page on this site.
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Carolyn's Blogs |
Sharing with Writers
All things publishing with
an emphasis on book
promotion. Named to
Writer's Digest
101 Best Website list.
|
The New Book Review
Great way for readers, authors, reviewers and publicists to get more
mileage out of
a great review.
|
The Frugal Editor Blog
This is the Frugal, Smart
and Tuned-In Editor blog.
Covers editing, grammar, formatting and more.
Get the answers you need.
|
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A
Selection of Carolyn's Past
Speaking Engagements |
Presenter
2009, 2010
Presenter,
2008, 09, 10, 11
Panel moderator, 2007
National Span College
presenter 2002
Fellows presenter, 2007,
08
Co-sponsor and presenter,
2007, 08, 09, 10, 11
University of Dayton Erma
Bombeck Writers' Conference, 2006, 2008
Sisters in Crime,
Pasadena, 2009
On the
Los Angeles Valley College Campus 2012, Rancho
Library 2013,
Valley College Spring 2014
Wisconsin Regional Writers Association
Presenter, Keynote 2010
Book 'Em,
NC,
Three Panels 2013
Presenter, 2013
Seminar Speaker, 2014
Keynote, 2013; 2014
Secrets of Great
Dialogue, 2015
Digging Up Memories and Bringing the Dead Back to
Life
2015
Frugal
Book Promotion.
Judith Briles' Extravaganza,
Denver, CO, 2016
Learn
more about
Carolyn's conferences. |
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