Most of my books are available for Kindle. Find the
links below.
If you want to order autographed copies,
e-mail me. Shipping is free.
I believe in frugality! And I'm really green. To that purpose, your book (s) or items will be
packed in recycled materials.
Please note a gift of poetry (scroll down to the
e-book version of Cherished Pulse) is yours
for the asking with a purchase of any book from this page.
Scroll Down to Select Your Books
Survive and Thrive
HowToDoItFrugally
Books for Retailers
A Retailer’s Guide To Frugal In-Store Promotions
How to Beat Out
Competitors to Make Your Store
The Go-To Place in Your Community
Award: USA Book
News Finalist, business; Military Writers Society of America Author of
the Month, 2010; Military Writer's Society of America Gold Award.
Buy
direct from author, autographed:
Retailers need more than crossed
fingers to get and keep customers. In-store promotion—everything from
in-store branding to events—is the most effective and economical way to
do that. This book gives retailers the benefit of Carolyn
Howard-Johnson’s nearly three decades experience as founder and manager
of her own chain of stores, a stint as a New York publicist and as a
retail consultant and journalist. It is the first in the Survive and
Thrive series for retailers in her USA Book News award-winning
HowToDoItFrugally.com books. For more
information a review and a book
trailer. ISBN: 9781441467249
Frugal and Focused Tweeting for
Retailers
How To Increase Profits and Spit in the Eyes of Economic
Downturns with Thrifty Evens and Sales Techniques
Twitter
is the Web phenomenon of the decade even though many say
they "don't Get it," and even those who think they do "get
it" appear to be missing a lot in terms of using it to
market effectively. It is much more than a tell-all tool!
This book will:
1 . Tell you how to set up a Twitter account easily
2. Tell you how to keep it simple. What you can't ignore at
the peril of poor marketing and what you can get away
without doing just fine, thank you.
3. Give you ideas on what you can tweet about--and
guidelines for how much personal, how much marketing!
4. Help you get over your fear of marketing (or over being
shy about writing tweets) by giving you examples of tweets
with critiques (can you believe!) for you to learn from.
5. Help you with tips for keeping the time you spend on
tweeting (and other social media) to a minimum.
6. Show you how to harness the power of an entire online
campaign, both in terms of reaching your audience and in
saving you tons of time.
7. Nope. Not every Twitter app known to Tweetdom! There are
some 70,000 of them at last count. Only tried-and-true ones,
the ones you need. EAN:
9781451546149
Order
in paperback direct from
Amazon
if you prefer.
Your
Blog, Your
Business The Frugal
Retailer's
Guide to
Getting
Customer
Loyalty
And Sales,
Both
In-Store and
Online
Blogging is
an essential
part of any
marketing
plan, yet many avoid
it because
they simply
don't know
how to use
it to their
advantage of
they fear
the time it
will take to maintain.
Your
Blog, Your Business
convinces
you of its
importance, shows you how to cut the time it will take, and how to make it even more powerful by integrating it into an online media campaign.
ISBN:
9781451591040
Build a
blog in
five
easy
steps.
Minimize
the time
it takes
to
manage a
blog.
Know
what you
can blog
about.
Integrate
your
blog
with
other
social
media--easily!
Manage
your
blog
frugally
(read
that
"FREE,"
except
for your
time!)
The Multi Award-Winning
HowToDoItFrugally
Books for Writers
The Frugal
Editor:
Put Your Best Book Forward to Avoid Humiliation and Ensure
Success
Awards: Winner USA Book News Award, Reader Views Literary Award, New
Generation Marketing
Buy
direct from author, autographed:
There are gremlins out
there determined to keep your work from being published, your book from
being promoted. They -- resolved to embarrass you before the gatekeepers
who can turn the key of success for you -- lurk in your subconscious and
the depths of your computer programs. Whether you are a new or
experienced author, The Frugal Editor will help you present
whistle-clean copy (whether it's a one-page cover letter or your entire
manuscript) to those who have the power to say "Yea" or "Nay."
ISBN: 9780978515874
The Frugal
Book Promoter:
How to Do What Your Publisher Won’t
Awards: Winner
USA Book News Award, Book Publicists of Southern California's Irwin
Award
Buy direct from author, autographed:
For only a few cents a day The Frugal Book Promoter
assures your book the best possible start in life. Full of
nitty - gritty how - tos for getting nearly-free publicity,
Carolyn Howard-Johnson, an instructor for UCLA’s Writers’
Program, shares her professional experience as well as
practical tips gleaned from the successes of her own book
campaigns. She tells authors how to do what their publishers
can’t or won’t and why authors can often do their own
promotion better than a PR professional. ISBN: 193299310X
A recommendation
from BarnesandNobel.com:
Feather Schwartz Foster, author. Packed With Wonderful Information! For anyone who has written a
book of any kind - this is a must-have, and must-keep guide! Every
chapter is filled with insights and how-tos and a whole bunch of where
to finds!
Great
Little Last-Minute
Editing Tips for Writers
The
Ultimate Frugal Booklet for Avoiding Word Trippers
and
Crafting Gatekeeper-Perfect Copy
Whether
you've just started blogging or have begun writing a full
book, you know you've forgotten some of the homonyms you
learned in fourth grade! And how long has it been since you
addressed wordy constructions? How about the difference
between unbreakable grammar rules and style choices. This
little booklet is no designed to tell you everything! I
mean, who wants to read a dictionary, page by page! But the
Great Little Last-Minute Editing Tips for Writers is
a fun start, written with some humor, to get you started
thinking about (and remembering!) all the little things that
will keep you from making embarrassing errors in your
writing. Paperback
EAN-13: 9781450507653
Kindle Edition EAN:
B0042JT1UA
The Great First Impression Book
Proposal
Everything You Need To Know To Sell Your Book in 20 Minutes
or Less
The
perfect learning experience for those who want to wow an
editor or agent in no time flat with
only
$6.95
out-of-pocket
and 20 minutes out of a busy schedule.
This
booklet is the result of author Carolyn Howard-Johnson's
extensive work with clients who hate writing book proposals
but hate learning how to write them even more. She found
herself coaching them through the process rather than doing
it for them, for who could possibly recreate the passion an
author feels for his or her own book better than the
author? In doing so, she found she had written a
booklet--not a tome--that took her clients only about twenty
minutes to absorb. Voila! The Great First Impression Book
Proposal was born.
ISBN:
1453690956 EAN-13:
9781453690956 Kindle Edition EAN: B0042JT1TG
Awards: Eight awards
including Sime-Gen's Reviewer's Choice
Buy direct from author, autographed:
“When
you live amidst beauty sometimes you don’t recognize discrimination
and, if you
do, you prefer not to acknowledge it.”
A
young journalist realizes that because she is half Mormon and half
Protestant she is not suitable material for love. She delves into her
Mormon heritage and journals her way through prejudice into redemption.
She learns to mend her own life when she finds she cannot mend her
world. This novel, set in Salt Lake City in the 50s, reveals not only
complexities of the heart but the secrets of what some consider a
mysterious place and culture. "This is the Place" has won eight awards
including the Critics' Choice award.
ISBN:1588523521
"Howard-Johnson strengthens her novel with behind-the-scenes details of
Mormon life and history in a book suitable for all collections,
particularly those where . . . Orson Scott Card's religious books are
popular" ~ Library Journal
To
order on Amazon.
Click on the New and Used button.
Harkening:
A Collection of Stories Remembered
Awards: Three
Awards including a New Millennium finalist
for one of the stories
Harkening explores the little white lies and solemn truths that
one charming, idiosyncratic family loves to repeat. Each story is
stitched to the next to become a saga of their sojourn from Michigan
through a vanishing railroad town in New Mexico, then into Utah and
finally (and happily), to a place where individuality can thrive.
Harkening won three awards including Word Thunder's Excellence in
Writing award.ISBN 1591295505
To Order on
Amazon. Click
on the New and Used button.
Poetry
Tracings,
A
Chapbook of Poetry
Awards: Award of Excellence Military Writers Society of America,
Compulsive Readers 10 Best List
Tracings
touches chords--both major and minor--for readers interested in
nostalgia, tolerance, culture and aging. The author traces her life's
experiences and for her it feels like "a movie reel running backwards."
Tracings was named to the Compulsive Readers' Ten Best Reads
list. This little chapbook comes with a navy satin ribbon bookmark,
perfect for gift giving. Published by Finishing Line Press.
ISBN:1599240173
Celebration Series
of
Poetry Chapbooks
Written with Magdalena Ball
She Wore Emerald
Then
Reflections on Motherhood, A Chapbook of
Poetry
Co-Authored with Magdalena Ball
Photography by May Lattanzio
Awards: USA Book News Finalist, poetry;
Military Writers Society of America, honorable mention, poetry.
"[Both]
poets continue to write poems that don't sound either like banal
Hallmark cards or the bitter-at-dysfunctional-family jeremiads that
habitually torture MFA writing workshop participants."
~Kristin Johnson, screenwriter and founder of the Warrior Poets Project
She Wore Emerald Then
is a collaboration on the subject of motherhood by award-winning poets
Magdalena Ball and Carolyn Howard-Johnson, both of them mothers and
daughters. They worked together on a book of love poetry called
Cherished Pulse to the acclaim of reviewers. She Wore Emerald
Then is illustrated with tender photographs by artist and poet May
Lattanzio. As it happens, it was released the week of death of
Carolyn's mother—a fitting tribute. When ordered from this site it comes
with a yellow satin ribbon bookmark. Self-Published in the fine
tradition of poets everywhere.ISBN:
1438263791 ISBN 13: 978-1438263793
Imagining
the Future
Ruminations on Fathers and Other Masculine Apparitions
Coauthored
by Magdalena Ball
Cover and interior photography by Ricky Ian
Gordon,
www.rickyiangordon.com
Carolyn
Howard-Johnson and Magdalena Ball conceived
Imagining the Future
for the men in their lives (and yours)--men who aren't
particularly disposed to clichéd sweetness and light; men who
prefer bone truths and 24K sentiment. And the women who prefer
it that way, too. We know real and rational poetry can be
meaningful, can open discussions that lead to more meaningful
relationships. So, for birthdays, Father's Day, or any occasion
you gift special men in your life, we hope you'll try tucking
this book into an envelope, maybe try adding a white daisy and
let it stand as the best inexpensive and thoughtful gift you've
ever given to him.
ISBN:
144997774X EAN:
978144997740
Only
$6.95--Little more than most greeting cards, less than some.
Coauthored with Magdalena Ball
Cover art by Vicki Thomas
Awards:
USA Book News finalist for poetry
ISBN:
1438263791 ISBN 13: 978-1438263793
Carolyn calls this unsyrupy love poetry. It
is part of the Celebration Series she and Magadalena Ball
offer poetry lovers in place of traditional cards--for about
the same price. For MyShelf.com Willie Elliott says it is
“snapshots of love by two gifted poets.”
Only
$6.95--Little more than most greeting cards, less than some.
Coauthored with Magdalena Ball
Cover art by Vicki Thomas
Blooming
Red
Part of the Celebration series by Carolyn
Howard-Johnson, this little $6.95 book was
written with passion and love for those who
understand all the ramifications of the holiday
that dominates that dominates celebrations
throughout most of the English-speaking world.
It is a lovely tuck-in gift that goes beyond the
typical greeting card and is available in
quantity discounts to use a holiday greeting by
contacting the authors at
HoJoNews@aol.com.
Cherished
Pulse:
An E-Book of Unconventional Love Poetry
Coauthored by Magdalena
Ball
Watercolor art by Vicki Thomas
Proudly
self-published in the time-honored tradition of poets everywhere.
Available
FREE as a
gift with the purchase of any book on this page. It's the honor system.
You buy and you help yourself.
Seriously.
Cherished Pulse is
Carolyn's and Magdalena Ball's first collaboration. It has been called "a
chapbook of unsyrupy poetry" and was illustrated with the reproductions
of watercolors by
California artist Vicki Thomas. Learn more about
Cherished Pulse on this
site.
Great
Poetry
PurchaseTRACINGS
(Finishing Line Press) at Amazon.
Give the
gift of poetry with a chapbook
from Magdalena Ball's
and
My Celebration Series CHERISHED PULSE:
Unconventional Love
Poetry IMAGINING THE FUTURE:
Ruminations on Fathers and Other Masculine Apparitions SHE WORE
EMERALD THEN: Reflections on Motherhood BLOOMING RED: Christmas Poetry for the Rational DEEPER INTO THE POND:
Celebration of Femininity SUBLIME PLANET:
Celebrating the Planet and the Universe as Never Before
Check
April, June, Sept. and October for Active Months
Subscribe to
Carolyn Howard-Johnson's Sharing with Writers Newsletter
and get a FREE copy of Great Little Last-Minute Editing Tips for Writers
"I have been a professional writer 40 years, and am also a
tenured full professor of journalism. Carolyn's Sharing with
Writers newsletter is most useful for me--and for my
students. I emphasize to them that while research is 90% of
writing, and the actual writing is about 10%, there's another
100% out there called promotion. Carolyn shows numerous ways to
get the message to the mass media."
~Walter Brasch, author
and educator
The newsletter has a poetry corner to help poets with resources
and craft.
Newsletter Endorsements
Unsolicited Endorsements:
Because of your
newsletter, I am now scheduled to go on a 15-night cruise in the
Caribbean over Christmas holidays (FREE!). And, I'm on my way to
having a brand for all my products. I'll be unveiling soon and
writing you about the specifics later (when I have a little more
time). And I have a new and improved query letter to send out to
agents and publishers when I'm ready! I can seriously say that
I wouldn't have gained so much for so few dollars without your
timely and informative advice. Thank you, Carolyn.
~ Allyn
Evans
"Carolyn,
from one newsletter publisher
to another, I just wanted to let you know how super your newsletter is.
I know how much work goes into these things, and yours is one of the
very best---consistently chock fully of meaty tips---a must for authors
and publishers!
~
Joan Stewart,
The Publicity
Hound
"Wow, Carolyn!! Your newsletter is no less than a gestalt of successful marketing, and a
spur for the rest of us to get out
and line up those appearances"
~
Patti Kokinos,
author Angel Park: A Novel
www.PatriciaKokinos.com
"[Carolyn Howard-Johnson's newsletter
is]
definitely
one of the most helpful newsletters for writers out there!"~
Jill Ronsley, Sun
Editing and Book Design.
"So, about 12 months
ago, I began to read about do-it-yourself book publicity. One of the
best books I came across was "The Frugal Book Promoter: How to do what
your publisher won't" by Carolyn Howard-Johnson. If you're looking for
'nitty-gritty how-tos for getting nearly free publicity,' this is the book for you."
~Tim
Bete, Director, Erma Bombeck Writers' Workshop
Find more on Carolyn's newsletter, blogs
and other services on this site.
Best Book Award for The Frugal Book Promoter (2004) and The Frugal Editor (2008).
Reader Views Literary Award for The Frugal Editor
New Generation Award for Marketing and Finalist for The Frugal Editor
Book Publicists of Southern California's Irwin Award
Military Writers Award of Excellence for Tracings, A Chapbook of Poetry.
A Retailer's Guide to Frugal In-Store Promotion wins author Military
Writers Society of America's Author of the Month award for March, 2010
Gold Medal
Award from Military Writers Society of America, 2010
And more than a dozen other awards for Carolyn's novel, short story collection and poetry.
See the awards page on this site.
Proud
Member of
www.wrwa.net
ABWA is a group of highly
skilled networkering women in business.
"Services for authors run by
authors who understand their needs
are unfailingly the most effective. V.S.Grenier is the
leader
in services for children's literature."
~Carolyn Howard-Johnson
only
$6.95 
Carolyn
Howard-Johnson and Magdalena Ball conceived
Proudly
self-published in the time-honored tradition of poets everywhere.
