and Other Helps for Writers!
The Best Places
To Learn About
and Promotion Is Books.
Great Books for
Desk Companions for Any of the Frugal Series
Carolyn's newest in
the How To Do It Frugally Series of books for writers is multi
award-winning The Frugal Editor designed to help authors hire
better editors, better partner with their editors and self-edit when
necessary. The marketing plan for this book also won the Next
campaign for The Frugal Editor won the Millennium Award for Marketing.
editor of Scribal Calendar, talks about branding
and how reading business books targeted to other industries
can help writers on my
Sharing with Writers blog.
On Publishing and Writing
Trafford offers excellent
materials to help you decide if they are the ones to publish your book.
They do quality POD publishing.
has a free e-book with some neat guidelines on publishing on
their home page. Check it (and their services) out.
Great Little Last-Minute
Editing Tips as an e-book with your subscription to my
(For resources and links
galore, grab yourself copies of the Frugal Book Promoter and
The Frugal Editor.)
Click here for Carolyn's first
person essay, "Beating Time at Its Own Game."
Depressed or Blocked?
Joyce White's book
Sculpting the Heart might help. It's not really a book specifically
for writers, but I recommend it for those blue days or even more serious
depression. Learn more at
The Frugal Book Promoter includes
information on overcoming
both fears of writing and fears of success, too. (Yes, it happens!)
Finding Great Writing
References and, Yes, Inspiration
I love making lists. You'll find many books not listed here
in the indexes of my books.
I just figure books are one of
the most frugal ways for us authors to learn what we need to
know. And we're supporting our own industry by buying them!
You'll also love the lists of my favorite books that help
writers in the indexes of my multi award-winning
HowToDoItFrugally Series of books for
Find at least one tip on writing, promotion, or
tech on every page of this Web site.
So, you're on the right track!
Find what you need for your writing and promotion efforts here!
Terry Whalin will
help you get on the right track. He and I met while speaking at a
writers' conference. I loved what he had to say, bought his book on
writing proposals by for my husband and highly recommend his advice.
"'You should write a book.'
"'Some day I'm going to write a book.'
"Over 80% of people plan to write a book and more than six million of
them have already written a manuscript. Admittedly there are dozens of
companies who will take your money and publish your book. How do you get
a book publisher to pay you for your book?
"Former book acquisitions editor Terry Whalin says editors and
publishers don't read manuscripts. They read book proposals. In
THAT SELL, 21 SECRETS TO SPEED YOUR SUCCESS, you learn the inside
scoop to achieve your dreams."
Over Your Own Writing Career
Write, Publish, Sell!: Quick, Easy, Inexpensive Ideas for the Marketing
by Valerie Allen:
People do business with people they know - which is why you must tell to
sell. This book is your step-by-step guide for name recognition,
networking, and creative marketing to increase book sales. With little
or no promotional budget, you can do these painless activities for
successful marketing and book sales.
Get Published Today! is a must-read if you have ever considered
going it on your own. By marketing expert Penny Sansevieri.
aren’t a Webby nerd but would like to polish your online publicity
efforts may I recommend Penny Sansevieri’s
Red Hot Internet Publicity.
starts basic and stays practical. It isn’t specifically written for
authors, which—in this case—may be a good thing.
Big Recommendation for Audio CD I Love
Terry Whalin and I often
appear at writers' conferences together and I've read his books and
recommend them. But I'd never attended one of his presentations
because they conflicted with my own. At the last one we were at,
Terry said he had repurposed one of his seminars to an audio CD and
graciously presented me with one. I just listened to it as I drove
the California freeways. It is Jumpstart Your Publishing Dreams and
I love, love, love it! Terry comes at helping other authors through
experience and he loads his talks with anecdotes that make his
advice entertaining, understandable and memorable. Even though this
is recorded live at a seminar, the recording is clear and
professional. All I can say is "Wow!" I could tell you all the
points he covers, but I won't. You might be tempted to think you
know that stuff. But this audio is so much more than the sum of its
If your publishing
career is lagging or if you'd like to change that path you've been
taking (or if you just need a review and a big shot in the arm of
energy and ideas!), this is an audio workshop worth the money—even
for frugal me. Find it at:
Think of it this way.
The CD is maybe 1/8 the cost of a real live conference. And you can
play it any old time you have the time.
Voice of the Muse: Answering the Call to Write
(ISBN: 978-0-9795475-5-3) by Mark David Gerson. Tools, Tips
and Inspiration to Unleash the Power of Your Creative Potential.
a character from the ground up is simple. Building a memorable,
living, breathing human being is a most daunting and complicated
task, until now. ...Billie A Williams...[gives] character-building
tips, tricks, and tools you can master in one afternoon." ~ Beth
Erickson, editor, publisher and freelance copywriter.
First Aid, gives writers help and encouragement. She is the author of 35 books
and experience counts.
free to your loyal followers. That could be a free e-book or
a free article. I once gave a free e-copy of the first in my
Celebration Series of Poetry
to my newsletter subscribers.
Find at least one tip on writing,
promotion, or tech on every page of this Web site.
Why Your Writing Isn't Working and How to Fix It
ISBN 0-9656309-8-6 Audio Book.
This single CD packs
into one hour what you might get from a week-long writing workshop.
It has been distilled from classes, seminars and workshops given
from Florida to Finland and holds the accumulated wisdom of 25 years
of writing, editing and publishing savvy. It will open your eyes
and save you time.
Promotion Made Easy.
Grammar Snobs Are Great Big Meanies
(Penguin) is not only full of good stuff that will make a better editor
of you, it's fun. It is a great companion to The Frugal Editor: Put
Your Best Book Forward to Avoid Humiliation and Ensure Success. Find
Meanies at Amazon.
My award-winning novel This Is the
Place and my book of creative nonfiction stories,Harkening,
are examples of how your genealogy and your diaries might turn into
different kinds of books. Find them both in Amazon's new and used
feature, probably for the frugal price of under $1 .
Slippery Art of Book Reviewing by
will teach you everything you’ll ever need to know about reviewing,
from how to write them to understanding their influence over the
wider spectrum of the publishing world.
Check out Peter Bowerman's
Well-Fed Writer books.
Michelle Dunn's e-book report on a
book marketing success
system is excellent.
Writing for Profit: Break into
Magazines by Cheryl Wright.
Click here to
order this e-book.
In this bleak economy, there is
still one avenue that's free - being a guest on radio. Talk
Radio Wants You - An Intimate Guide to 700 Shows and How to Get Invited
(McFarland & Co 2009) provides all you need to know about each show before
contacting a host - the theme, guest criteria, the host's opinion of the
best and worst guests and what determines who gets invited back.
Use Listmanias on Amazon to
get better exposure for your book. Just make a list of great
books in the same category as yours and add yours to it!
That list may eventually appear on the buying page of every
single one of the books you list! More than 46,000 people
have clicked on my lists. Can't sniff at that kind of
targeted marketing, now can we! PS: You'll find more
details of how to build a list in The Frugal Book
Find at least one tip on writing,
promotion, or tech, on every page of this Web site.
Buy Links for
that are not fed die as readily as
any living organism
given no sustenance."
Studio photography by
3 Dimensional Book Cover Images by iFOGO
Just for Kindle Anymore
Did you know that Amazon’s Kindle
e-books are a low-cost/no-cost way to access books
even if you don’t have a dedicated Kindle reader?
You can read Kindle's e-books on smartphones,
desktop computers and any e-device in between. You
can even store the books on the Amazon cloud.
Diana Schneidman, author and
subscribe to Carolyn's FREE online newsletter send an
Learn more about Carolyn's
newsletter and blog.
past issues of Carolyn's
Book Marketing Resource
The Frugal Book Promoter
is one of your most valuable resources
because it is written from personal experience and
gives you the basics for promoting everything else
you do--in print, on TV or radio, or online. See an
and excerpt from that book.
Carolyn Howard-Johnson's Sharing with Writers Newsletter
and get a FREE copy of
Great Little Last-Minute Editing Tips for Writers
"I have been a professional writer 40 years, and am also a
tenured full professor of journalism. Carolyn's Sharing with
Writers newsletter is most useful for me--and for my
students. I emphasize to them that while research is 90% of
writing, and the actual writing is about 10%, there's another
100% out there called promotion. Carolyn shows numerous ways to
get the message to the mass media."
~Walter Brasch, author
"A decade of bettering writers' careers
with how-tos, tips, and publishing news."
Sharing with Writers
All things publishing with
an emphasis on book
promotion. Named to
101 Best Website list.
The New Book Review
Great way for readers, authors, reviewers and publicists to get more
mileage out of
a great review.
The Frugal Editor Blog
This is the Frugal, Smart
and Tuned-In Editor blog.
Covers editing, grammar, formatting and more.
Get the answers you need.
Awards for Carolyn's Books, Blogs and More
The New Book Review
Master's in English.org Online Universities'
101 Essential Sites for Voracious
Writer's Digest 101 Best Websites
for Sharing with Writers blog.
Best Book Award for The Frugal Book Promoter (2004) and The Frugal Editor (2008)
and the Second Edition of The Frugal Book Promoter
Reader Views Literary Award for The Frugal Editor
New Generation Award for Marketing and Finalist for The Frugal Editor
Book Publicists of Southern California's Irwin Award
Military Writers Award of Excellence for
Tracings, A Chapbook of Poetry.
A Retailer's Guide to Frugal In-Store Promotion wins author Military
Writers Society of America's Author of the Month award for March, 2010
Award from Military Writers Society of America, 2010.
MWSA also gave a nod to
She Wore Emerald Then,
a chapbook of poetry honoring mothers.
Named #! on Top Ten
Editing Books list.
New Generation Book Awards 2012,
The Frugal Book
Promoter; Finalist 2010
The Frugal Editor;
Winner 2010 Marketing Campaign for the Frugal Editor
The Oxford Award
alumna who exemplifies the Delta Gamma precept of
service to her community and who, through the years,
devotes her talents to improve the quality of life
Book Promoter is runner-up in the how-to category for
Los Angeles Book Festival 2012
Winner Diamond Award
for Achievement in the Arts
California's Arts and Culture Commission and the City of
And more than a dozen other awards for Carolyn's novel, short story collection and poetry.
See the awards page on this site.
I've been reading
your chapter on Amazon again because there is so much
great stuff that you write about and so many resources that authors
can utilize.Your book is now a fixture on my desk.
Anna Maria Prezio, author of Confessions of a Feng Shui
book on frugal publicity is a 'classic.' I have it, I've read it, I've
recommended it, I believe in it, & I've met you... and I can easily
talk about it.
for a list of book
fairs, tradeshows, conferences and conventions. Your aid to planning
You will find at least one promotion, writing.
or tech tip on every page of this site. Sometimes you'll find, two or
three! Happy browsing and collecting!
Click on the logo below to see an example of Reno Lovison's trailer for
my Survive and Thrive Series of books.
Broadcast for reasonably priced and thoroughly professional
video book trailers.
Carolyn's favorite resource
for writers is the one that lists media (or press)
release disseminators--complete with mini reviews.
Can you find it?
ABWA is a group of highly
skilled networkering women in business.
Military Writers' Society of America
Also, honorary member of
Writers of San Diego, Greater Los Angeles Writers Society
(GLAWS), IWOSC, and Publishers Association of Los Angeles (PALA)
Book Publicists of
(BPSC) Pix: Proud Irwin Award Winners
Carolyn and Janet
As Featured in Publishers Weekly
This unique book paints a revealing picture of
America for those foreigners who will benefit
from a better understanding of America. Endorsed
by ambassadors, teachers and editors, it even
examines our culture, customs and language.
Carolyn loves the chapter that simplifies
English grammar and one on accent reduction.
Amazon bookstores worldwide, at Vroman's in
Pasadena and other fine bookstores.