WELCOME TO CAROLYN’S MEDIA (Press) ROOM
Whether you are here to:
• To review one of Carolyn’s books,
• To learn more about Carolyn’s free articles, feature story ideas,
or presentation topics,
• To engage Carolyn as a speaker,
• To connect with Carolyn on social media,
• To simply learn more about promotion or writing,
you are in the right place!
Note: Both media kits above include images, blurbs, reviews, interviews, and first-person essays with permission for media to reprint as well as presentation topic suggestions. They also include a contents page to make it easy to for media personel to find what they need. Authors and publishers are welcome to download the kits to use as samples for their own needs with the disclaimer that all kits—when sent to specific resources—should be carefully tailored (edited) so that included segments meet the needs of the author’s media contact or resource.
BOOKS AND CONSULTING: READ WHAT PEOPLE SAY
BELOW ABOUT CAROLYN’S MARKETING KNOWHOW
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“. . . Ms. Ho-Jo, you rock! Millions of thanks for the care and effort you have invested, and for your fabulous sense of organization. My media kit is all set up and being filled in. Whew!”
~Deborah Hicks Midanek (Bailey)
“…all THREE #HowToDoItFrugally books for… authors and novice publishers would make excellent, comprehensive textbooks for college courses on writing and publishing.”
Jim Cox, Editor-in-Chief Midwest Book Review
“You are officially the Energizer Bunny of marketing.”
~ Victor Volkman, publisher Modern History Press
“ . . .I’ve been underlining and underlining and it’s limitless, this book of yours. Thank you so much! I’ve got so many good ideas for promotions that I hadn’t known of, such as corporate gifts and mailing lists.”
~ Mridu Khullar Relph, Freelance Journalist and Author
As a first-time novelist, I felt like promoting and marketing were beyond my budget and skillset. I would never have dreamed that so much of what I needed to know was in a single, no-nonsense and easy to read package! ” ~ Dan Haight, author
“Having paid thousands in tuition to learn what you have provided in your HowToDoItFrugally Series. . .I can tell you they are priceless! Great work!”
~Anne L. Holmes, Boomer in Chief, National Association of Baby Boomer Women
Your email auto signature just impressed the hell out of me. I was reading your email on our Yahoogroup, then saw your sig file. I so rarely follow someone’s signature file to their home page or their publisher’s page, and I’ve never then gone ahead and bought the book, but I just did it with you.
~ Tracy Cooper-Posey, author of Heart of Vengeance
“Absolutely essential for beginning writers and a necessary reminder for the more advanced. The mentor you’ve been looking for. This book won’t collect dust!”
~ Christina Francine, review for Fjords Review
The Frugal Book Promoter. I love it. Most authors don’t have deep pockets for publicity, promotion and marketing; this is the kind of information we need! The chapter on the perks available on Amazon is a perfect example of the kind of practical advice offered—the kind that took me months to discover.
~ Rolf Gompertz, author, veteran publicist for NBC and 30 year UCLA Extension instructor in marketing
“I thought I knew all there is to know about promotion but this book has taught me so much.”
~ Mary Anne Raphael, author of How to Survive as a Freelancer
“Great book! My copy {of The Frugal Book Promoter} looks like a porcupine, so many pages are flagged with great tips to try.”
~ Karin Ireland, author, motivational speaker
“I’m thrilled with all the helpful info and I like the way the book clearly defines the various parts makes it much easier to use as a reference.”
~ Vicki Malone, Publicist, Red Engine Press
Carolyn Howard-Johnson’s advice in Frugal is like having your own private tutor, writing coach, PR person, English teacher, salesman of the year, marketing agent and, once you’ve talked to her, cheerleader, all rolled into one. They ought to bottle her energy and sell it. I’ll take ten bottles. Uh … Make that twenty.”
~Georgia Richardson, humorist
The Frugal Editor is like having a dear writer friend who’s computer-savvy and a wonderful editor share all her secrets and tips for success with you – useful, entertaining, valuable.
~ Tara Ison, author and past director of Antioch University’s Writers’ Program
“Nothing demonstrates professionalism like a well-edited submission. Follow Carolyn Howard-Johnson’s clear, step-by-step self-editing approach for Putting Your Best Book Forward and you’ll submit like a pro.”
~ Gregory A. Kompes, conference coordinator, Las Vegas Writer’s Conference
“Good editing is like honest business accounting: If you don’t have it, you end up with a mess. The Frugal Editor is a must for the novice writer who needs to make that ideal first impression and the writer with a tenth book hitting the shelves who has become complacent about his brilliant prose.”
~ Kristin Johnson, author and writing consultant.
Meet Carolyn on Social Media. . .
Carolyn’s Favorite Major Networks . . .
- Tweeting tips and resources for writers at http://com/frugalbookpromo
- Facebook: http://www.facebook.com/carolynhowardjohnson
- LinkedIn: https://www.linkedin.com/in/carolynhowardjohnson
Carolyn’s Secondary Networks…
- Pinterest: http://pinterest.com/chowardjohnson/ (You pin my book cover images and I’ll pin yours!)
- Amazon Author’s Page: http://bit.ly/CarolynsAmznProfile
- Goodreads: http://www.goodreads.com/author/show/408377.Carolyn_Howard_Johnson
- Library Thing: http://www.librarything.com/profile/FrugalBookPromo
Carolyn’s blogs . . .
Carolyn’s Sharing with Writers blog is a Writer’s Digest 101 Best Website
Carolyn’s blog, The Frugal, Smart and Tuned-In Editor is Best Blog of the Day
Carolyn’s The New Book Review blog has been honored by:
• The Midwest Review for writers and readers
• Nikki Leigh with her Brilliante WeBlog Premio and Starbuckeled awards.
• Online Universities MastersInEnglish.org for their “101 Blogs You Need to Read.”
Note: The New Book review is a new review concept where authors, readers, publishers, and reviewers may share their reviews for books they love at no charge thus extending the exposure they deserve on the web complete with permalinks, making them into “forever reviews.” Find submission guidelines by clicking here.
Carolyn is or has been a proud member of . . .
- Military Writers’Society of America
- Honorary member of Publishers Association of Los Angeles (PALA)
- The Independent Book Publishers of America (IBPA)
- Honorary member of Tennessee Writers’ Alliance
- Honorary Member of International Writers Organization of Southern California (IWOSC)
- Honorary Member of Greater Los Angles Association of Writers (GLAWS)
- Honorary member of Publishers and Writers of San Diego, CA
- Honorary member of International Order of Horror Professionals
- Lifetime member of Delta Gamma, national fraternity
- American Business Women’s Association
- Small Publishers of North America (SPAN)
- National Association of Baby Boomer Women
- Book Publicists of Southern California
- Academy of American Poets
- Independent Book Publishers Association
“Carolyn, I can’t put the book down. It’s not a one-time read. It will take several times for it to sink in. Also, I want to go to all the URLs’ you mention. I feel like I’m back in school and I love it. ”
~Sylvia K. Hamilton, author The Kahills of Willow Walk
“I’ve long recommended John Kremer’s 1001 Ways to Market Your Books, but until now, I didn’t have many other “staples” to recommend to new authors looking for publicity. “
~ Jenna Glatzer, author of Make a Real Living as a Freelance Author
“Carolyn Howard-Johnson, talking with you was truly as special as when the fairy godmother shows up in the fairy tale; I took your advice to heart and am working on my marketing and promotion ‘homework’. Your e-book, The Frugal Book Promoter, seems to anticipate my every fear and ‘yeah-but’ as a self-published author, and it keeps coaching me along into a more empowered mindset.” ~ Emily Bracale, grand prize winner of Winning Writers’ NorthStreetBookPrize
“You are officially the Energizer Bunny of marketing.”
~ Victor Volkman, publisher Modern History Press
“Carolyn Howard-Johnson started me on this whole journey of book publishing with [the first edition] of her book The Frugal Book Promoter. I’ve hit best-seller status on Amazon several times since. I’m forever grateful to her.”
~ Christopher Meeks, author of Love at Absolute Zero and writing instructor at USC and other colleges.
“You name it Carolyn Howard-Johnson covers it in her new edition of The Frugal Book Promoter: How to get nearly free publicity on your own or by partnering with your publisher. It includes what she calls the Eighteen Publicity Commandments, a Marketing Umbrella, and media kits. Without them you will not be able to survive promoting your book frugally. It is a must-read book to learn all the secrets Carolyn Howard- Johnson has known for decades. And now she wants to share them with you.”
Sylvia McClain, editor Scribal Calendar
“I now have everything at my fingertips to move my publicity campaign to a new and higher level.” ~ Margie Gosa Shivers, author
“I started on FRUGAL and I went, ‘Whoa….damn good book!’ It is so PROFESSIONAL!”
~ Dorothy Thompson, editor of The Writers Life
“This book might be nicknamed The Frugal Promo Bible.”
~ David Herrle, editor SubtleTea.com\\
Carolyn is the embodiment of enthusiasm and creative energy! A lyrical and sensitive poet, who is regarded highly by her peers, she also researches and writes on book promotion and marketing, generously sharing her gleaned wisdom with others through her award-winning books, newsletter, and blog. Her material is always up to the minute, not to be missed. I highly recommend Carolyn’s creative and nonfiction output. ~ J. R. McRae, award-winning Australian poet
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Carolyn Is a Jack-of-All Trades for Conferences and Events
Keynotes, Seminars, Presentations, Workshops, Panelist and Moderator
Because Carolyn is also an actor, her clips include newspaper feature stories like the front-page story on tolerance followed by community reaction in the Letters-to-the-Editor section in the Glendale News-Press, an LA Times affiliate and a variety of stories covering “Never Too Late to Follow a Dream,” and feminist and environment topics related to her poetry and fiction in venues like LA Daily News, Pasadena Star-News & Associated Papers, The Desert Woman (Las Vegas), Ventura County Star, Nevada Woman, UCLA Writers Quarterly, The Pasadena Weekly, Ridgecrest News-Review, The Robesonian, Ventura County Star. The article featuring her book of poetry celebrating Earth Day was part of the front page Chiron in The Pasadena Weekly.
Find a more complete list of appearances in Carolyn’s media kits available with links near the top of this page.
Carolyn (right) moderates panel on publishing at Call to Arts! EXPO, Pasadena, CA. Panelists
(l. to r.) Alexis Powers, Rolf Gompertz, Leora Krygier, Robert Stone
Carolyn’s credible experience…
- Carolyn Howard-Johnson has written and published every which way—self-published, subsidy-published, traditionally published—all experience that helps her give clients and readers exactly what they need to know.
- Carolyn has published in most genres: fiction–both a novel and short stories—poetry, and nonfiction for writers, and retailers. She has published trade paperbacks, e-books, and booklets. She has also been published in newspapers, magazines, journals, and literally hundreds of websites and blogs.
- Carolyn has worked as a publicist and journalist. That means she knows how to appeal to both sides of the media fence in your search for exposure.
- Carolyn was a UCLA Extension Writers’ Program instructor for nearly a decade.
- Carolyn wrote The Frugal Book Promoter, now in its third edition from Modern History Press.
It is a USA Book News and Irwin award winner among others. - Carolyn once founded and owned her own chain of retail stores. Why does this count? Because books are sold by retailers. Bookstores are retailers. The more authors know about retailing, the better equipped they are to book workshops, signings, panels, and other appearances. Start learning more about retailing with her series of retailing books listed on her Amazon profile at http://bit.ly/CarolynsAmznProfile.
- The Frugal Editor is the winningest book in her HowToDoItFrugally Series of books. It is not your high school grammar book. Author-specific, it covers important formatting, agents’ query letter pet peeves, computer aids, and more “stuff” you have not seen in the how-to books you’ve read including sample query letters with an explanation why every query letter should be tailored to the occasion.
NOTE: Carolyn has partnered with trusted publishing industry influentials like WinningWriters.com. She presented at BookBaby’s first writers’ conference in Philadelphia when more than 38,000 of their very smart authors and prospective clients downloaded the Frugal Book Promoter when it was offered as part of one of their educational promotions. See a sampling of some of her favorite appearances on the Speaking and Acting Page on this website.
Credentials at a Glance…
University Study
- University of Utah, journalism
- Arizona State University, Postgraduate English literature
- University of Southern California (USC), BA in English Literature
- Glendale Community College, overseas study and basic computer classes
- Cambridge University, Trinity College (UK), postgraduate study in short story and writing
- Herzen University (St. Petersburg RU), poetry and other fiction genres
- Charles University (Prague, Czech Republic), writing
- Certificate in Education from UCLA's Instructor Development Program, 2006
Conferences
- Speaker and learner at many writers' conferences throughout the US
- Cofounder of the free Muse Online Writers' Conference
- Cosponsor of the Roman Retreat.
Watch for new ones! - Founder of a writers’ critique group for the Glendale Public Library System
Published Works Almanac
Please see Carolyn's Published Works Almanac in the PDF Media Kit #2 Creative Works (available with a click at the top of this page.)
Teaching
- Instructor for UCLA Extension Writers' Program for nearly a decade.
- Presenter at conferences and tradeshows. (See the page on Speaking on this website.)
- Workshop leader at bookstores, expos, tradeshows, etc.
- Certificate in Education Instruction from UCLA
Note: If you would like to receive Carolyn’s media releases for ideas and information on Carolyn’s presentations and book releases please sign up here.
Note: Carolyn encourages authors to download her multi-use media kits at the top of this page to use as a guide for writing their own media kit in conjunction with the directions in the third edition of The Frugal Book Promoter, published by Modern History Press.
Get In Touch
If you need help with your writing career, let me share with you my experience as a publicist, journalist, marketer, retailer, and as an instructor at UCLA. Of course, the most frugal way to get the information you need is with my multi award-winning HowToDoItFrugally Series of books for writers. If I can help you with this or any of the other services I offer, please fill out and submit the brief form on the right.
Send A Message
A Guide and Links to all of Carolyn’s Books
Great Fiction
Purchase THIS IS THE PLACE
and HARKENING at Amazon in their new and used feature.
Both of these books are out of print. They are available only on Amazon's New and Used feature for about $1.
Great Poetry
Purchase TRACINGS (Finishing Line Press) at Amazon.
IMPERFECT ECHOES: Writing Truth and Justice with Capital Letters, lie and oppression with Small
Give the gift of poetry with
a chapbook from
Magdalena Ball's
and My Celebration Series
CHERISHED PULSE: Unconventional Love Poetry
IMAGINING THE FUTURE: Ruminations on Fathers and Other Masculine Apparitions
SHE WORE EMERALD THEN: Reflections on Motherhood
BLOOMING RED: Christmas Poetry for the Rational
DEEPER INTO THE POND: Celebration of Femininity
SUBLIME PLANET: Celebrating Earth and the Universe
HowToDoItFrugally Series for Writers
Purchase THE FRUGAL BOOK PROMOTER, Third Edition,
published by Modern History Press
THE FRUGAL EDITOR Second Edition
GREAT LITTLE LAST MINUTE EDITING TIPS FOR WRITERS
an addendum to The Frugal Editor with more word trippers
GREAT FIRST-IMPRESSION BOOK PROPOSALS. Second Edition, published by Modern History Press
HOW TO GET GREAT BOOK REVIEWS FRUGALLY AND ETHICALLY
Survive and Thrive Series of HowToDoItFrugally Books for Retailers
A RETAILER'S GUIDE TO FRUGAL IN-STORE PROMOTION
Authors who understand what retailers need and want are more successful when they
pitch events (workshops, readings, seminars) to bookstores and other businesses.
FRUGAL AND FOCUSED TWEETING FOR RETAILERS
YOUR BLOG, YOUR BUSINESS
Note: Most of Carolyn's books are also available for the Kindle reader.
Did you know that with the Free app, Kindle can be adapted to any reader--even your PC
Note: Carolyn encourages authors to download her Multi-Use Media Kits at the top the Media Press Room Page, to use as a guide for writing their own Media Kit
in conjunction with the directions in the Third Edition of the Frugal Book Promoter, published by Modern History Press.