Carolyn Howard-Johnson’s new “A
Retailer’s Guide to Frugal In-Store Promotions” is exactly what
every (and any) retailer needs, not just now in these vicarious
economic times, but always! As if standing right there,
coaching and encouraging, Carolyn’s straight forward advice
often seems like common sense, but for some reason, we need
reminding! A fast and very easy read, you’ll be nodding your
head yes, and implementing the tips and tactics needed to
increase your profits and thumb your nose at the economy!
~ Millie Szerman, president of
New Directions Marketing and PR
Review by
Pamela Kelly, author and UCLA Extension instructor
If your retail enterprise is
challenged during the current economic dip, you must read Carolyn
Howard-Johnson's "The Retailer's Guide to Frugal In-Store
Promotions." This is the latest in her enormously successful and
multi-award-winning How To Do It Frugally Book Series and the first
in her brand-new Survive and Thrive spin-off. Speaking from decades
of retail, marketing and promotional experience, Howard-Johnson
encourages us to grow our profits with her generous helpings of
tried and true sales techniques and practical tips for producing
low- or no-cost events. She leaves no stone unturned in her
recommendations for list-building, ways to transform your entire
store into a promotional zone, tricks for getting the most bang out
of your location and making the most of the internet, and much, much
more. This is an easy-breezy read, but you'll want a highliter, pen
and pad nearby because it's full of immediately useable insights and
advice. This is the first of Howard-Johnson's Survive and Thrive
books... topping a growing list of other books to come that will
"...increase profits and spit in the eyes of economic
downturns...". In other words, if you're in retail, this is a
must-read! Pamela Kelly
author of award-winning Speak with Passion, Speak with Power! and
communications coach, www.peklly.com
Click Here
for the introduction to A Retailer's Guide.
Click Here
to arrange for a signed copy directly from Carolyn.
Unsolicited Endorsement:
"This book is just what retailers need to help them
through this economy. Step-by-step with nearly no money
at all!" ~ Debra Gold, acknowledged expert in buyer
education for the retail industry and President of Gold
& Company,
www.goldsco.com
What People
Are Saying about A Retailer's Guide to In-Store Promotion
“Carolyn Howard-Johnson uses her wit and experience to
share easy, low cost business-building ideas to attract
clients and make them feel special. A Retail Guide
was invaluable in assisting me to create a mission
statementand a successful promotion plan.”
~ Debra Synott,
Creative Memories unit leader
"[A Retailer's Guide to Frugal
In-Store Promotions] will be as helpful as the books I
already have from from the HowToDoItFrugally series. They
are full of sticky notes and dog-eared like crazy."~
MaAnna Stephenson, author of Just the FAQs series of books
A Retailer’s
Guide to Frugal In-Store Promotions:
How-To Increase Profits
and Spit in the Eyes of Economic Downturns
Using Thrifty Events and
Sales Techniques
Is available in paperback on
Amazon.
Click on the widget at the bottom of this page.
It is also available for your Kindle at
only $7.96!.
Here are links on this site where
you will learn more about Carolyn
Howard-Johnson's books, audios, and more:
Audios
I coproduced to share the ins 'n' outs of writing, book promotion
and marketing on the net. Retailers who are perfecting their online
promotion skills will want to work on their writing skills,
too--beyond business letters and advertising copy.
The Frugal Book Promoter,
my way to share the pitfalls of publishing with other authors in
hope they won't fall into the same potholes I did. Retailers will
find essential marketing skills like writing media releases here--at
least until I get to a book on these specifically for retailers. (-;
The
Frugal Editor, second in the HowToDoItFrugally series,
sharing my system for keep editing gremlins at bay. Retailers will
find great editing an essential tool as they develop their online
promotion campaigns.
Great Poetry
PurchaseTRACINGS
(Finishing LIne Press) at Amazon.
Give the gift
of poetry with a chapbook from Magdalena Ball's and
My Celebration Series CHERISHED PULSE:
Unconventional Love
Poetry IMAGINING THE FUTURE:
Ruminations on Fathers and Other Masculine Apparitions SHE WORE
EMERALD THEN: Reflections on Motherhood
BLOOMING RED: Christmas Poetry for the Rational (Coming soon!)
Buy Carolyn's How-To Books for
Better Retail Marketing and for Writing Skills to Improve the Quality of
Your New Media Campaign: Just Hover and Click
Endorsements for Writing Help
Books
"Nothing demonstrates
professionalism like a well-edited submission. Follow Carolyn
Howard-Johnson's clear, step-by-step self-editing approach forPutting Your Best Book Forwardand you'll submit like a pro." ~
Gregory A. Kompes, conference
coordinator,
Las Vegas Writer's Conference
~
With the Frugal Editor as a desk
companion for the
Frugal Book
Promoter, you'll have
what you need to know about publishing at your fingertips--whether your
publishing on-you-own or traditionally.
~
Endorsements
"Carolyn Howard-Johnson has done it again! Whether you're writing your
first book or tenth, The Frugal Editor, Put Your Best Book
Forward to Avoid Humiliation and Ensure Success is a must-read."
~
Tim Bete, director,
Erma Bombeck
Writers' Workshop and author, In The Beginning ... There Were No
Diapers
~
"Congratulations on the release of The Frugal
Editor. . . .Keep up the good work. You're an inspiration to many."Kim
Wilson, editor
Write From Home
~
The Frugal Editor is
about more than manuscripts; it's about branding -- how you appear to
the likes of agents, contest judges, etc. -- from your first
query letter to the final manuscript.
Wow-WomenOnWriting.com lets me share ideas from The Frugal Editor.
~Anonymous
~
"I am a writer, and definitely NOT an editor, but I believe
that with this book as a guide, my books have great
advantage over the other books that hit the shelves. After
EDITING properly and then PROMOTING properly with the help
of your book series, I truly believe that any book can
increase their profits by 100%!!! By reading this as an
author, I feel like my books are definitely better presented
as a COMPLETE package!!!
~
Epstein LaRue,
RN, BS, author of
Highway Hypodermics: Travel Nursing 2007: Highway Hypodermics: Your Road Map To Travel
Nursing; Love At First Type, and Crazy Thoughts
of Passion.
All Carolyn's Frugal Books Are
Available on Kindle:
Tip
Join writers' organizations
like SPAN and work them. They'll work
for you about as hard as you work for them. Find others
below.
Find tips on writing, promotion or
tech on every page of this Web site.
Best Book Award for The Frugal Book Promoter (2004) and The Frugal Editor (2008).
Reader Views Literary Award for The Frugal Editor
New Generation Award for Marketing and Finalist for The Frugal Editor
Book Publicists of Southern California's Irwin Award
Military Writers Award of Excellence for Tracings, A Chapbook of Poetry.
A Retailer's Guide to Frugal In-Store Promotion wins author Military
Writers Society of America's Author of the Month award for March 2010
And more than a dozen other awards for Carolyn's novel, short story collection and poetry.
See the awards page on this site.
