Find  Carolyn's Individual Books and Audios Here:

 

Retailers looking for help with editing their blogs, their Web sites, and their business letters will find The Frugal Editor a fine companion to A Retailer's Guide To Frugal In-Store Promotion. Just substitute the word "book" for "my store" and retailers will find most editing helps will work for store owners and their staffs!

Buy Carolyn's How-To Books for Better Retail Marketing and for Writing Skills to Improve the Quality of Your New Media Campaign: Just Hover and Click

 

Endorsements

~“Experts say that when business is slow, the last budget one should trim is advertising. The Guide to Frugal In-Store Promotions lets a retailer have their promotions and do it without spending much money.”  ~Robert Ricciardi, President of well-known gift supplier, About Face.

“In 35 years in the industry, there are only a handful of retailers I have observed reach the success level of Carolyn Howard-Johnson.  There is only one thing you need to learn from her to succeed... everything she says!” ~ Randy H. Eller, industry speaker, business consultant and President Eller Enterprises, LLC

 

~

Carolyn Survive and Thrive series of HowToDoItFrugally books are available in paperback and for your Kindle at only $9.95.

 

 

If you don't have a Kindle, order yours for great reading when you travel. Use the widget below to order one. Everyone is loving them!   

All Carolyn's Frugal Books Are Available on Kindle:

 

 

 

 

Tip

Use trade shows as networking venues: With the leaders of your vending companies, with editors of trade show Web sites and magazines, and with fellow retailers.

  Find tips on writing, promotion or tech on every page of this Web site. 

  

 

 

 

 

 

 

 

 

Tip

Don't advertise your store. Get others to do it for you. It's called "publicity" and it's FREE! 

 Find at least one tip on writing, promotion or tech on every page of this Web site. 

 

 

 

The Survive and Thrive Series of HowToDoItFrugally Books for Retailers

 


 

 

 

The First:

A Retailer's Guide to Frugal In-Store Promotions: How To Increase Profits and Spit in Eyes of Economic Downturns with Thrifty Evens and Sales Techniques, winner of MWSA's Author of the Month, 2010.

Retail Marketing, Retail Promotion: Your Start on Better Branding, Bigger Profits

Cover Designs by John Quinn, www.designsolution360.com

 

 

AND

Coming Soon

The Second:

Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media

 

To be launched at the National Stationery Show in conjunction with Gift Shop magazine.

 

 

Unsolicited Endorsement:

"This book is just what retailers need to help them through this economy. Step-by-step with nearly no money at all!" ~ Debra Gold, acknowledged expert in buyer education for the retail industry and President of Gold & Company, www.goldsco.com

 

Author's Retail Biography

Carolyn Howard-Johnson has nearly three decades of retail experience plus oodles more in the fields of journalism, public relations, publishing, and marketing into this Survive and Thrive series of books. She consults in the three Ps: publishing, promotion and publicity and is the author of the multi award-winning HowToDoItFrugally series of books for writers and award-winning books of fiction and poetry.

She founded and operated stores ranging from home décor to gifts to antiques and other collectibles. She owned and operated the souvenir shop at the world renowned Santa Anita Race Track. During that time, she served on the boards of directors of the malls where her stores were located, of the boards of cooperative catalogs her stores utilized, and on the board of the California Gift Show. She speaks at retail industry conferences including The National Stationery Show, The California Gift Show, The California Mart and the LA Mart and has written articles for the LA Mart, Home Decor Magazine and others. She puts this world of experience in retailing to work for you with this series of Survive and Thrive books or in private consultation sessions.

Howard-Johnson was named by members of the California Legislature Woman of the Year in Arts and Entertainment and American Women Business Association (ABWA) Impact Council’s Woman of the Year.  Find more information on her speaking in the retailing industry and others  here. 


Visit her literary pages  on this Web site as well as the published works almanac on this site.  Her formal education includes a BA in English Literature from the University of Southern California (USC), a certificate of completion for instructors at UCLA and courses at these universities in writing and editing:

§          University of Utah

§          Utah State University

§          UCLA

§          Herzen University, St. Petersburg, RU

§          Charles University, Prague, Czech Republic

§          Cambridge University, Trinity College, Cambridge, UK

§          Glendale Community College

 

 

Here are links on this site where you will learn more about Carolyn Howard-Johnson's books, audios, and more:

  • Audios I coproduced to share the ins 'n' outs of writing, book promotion and marketing on the net. Retailers who are perfecting their online promotion skills will want to work on their writing skills, too--beyond business letters and advertising copy.
  • The Frugal Book Promoter, my way to share the pitfalls of publishing with other authors in hope they won't fall into the same potholes I did. Retailers will find essential marketing skills like writing media releases here--at least until I get to a book on these specifically for retailers. (-;
  • The Frugal Editor, second in the HowToDoItFrugally series, sharing my system for keep editing gremlins at bay. Retailers will find great editing an essential tool as they develop their online promotion campaigns.
  • Other publishing including shorter works.

 

 

 

 

 

Purchase THE FRUGAL BOOK PROMOTER as a thick, full-size e-book priced to accommodate the budgets of starving students and authors at Star Publish and for your Kindle at Amazon.

Purchase THE FRUGAL BOOK PROMOTER and THE FRUGAL EDITOR in trade paperback at Amazon.

Purchase THIS IS THE PLACE, HARKENING and TRACINGS at Amazon.

Purchase CHERISHED PULSE at the Compulsive Reader.

Purchase and find all the audios for writers at Tri-Studio.

 

Authors' Coalition http://authorscoalitionandredenginepress.com"Careers that are not fed die as readily as any living organism given no sustenance." ~ Carolyn Howard-Johnson

 

 

Cover of A Retailer's Guide to Frugal In-Store Promotions  by John Quinn of Design Solution 360º (www.designsolution360.com)

Published by HowToDoItFrugally Publishing in conjunction with THINKING STONE PRESS

Studio photography by Uriah Carr

Logo by Lloyd King

 

You will find at least one promotion, writing or tech tip on every page on this site. Sometimes you'll find, two or three! Happy browsing and collecting!

 

Awards for Carolyn's Books, Blogs,  and More

 

 

For The New Book Review and Sharing with Writers blog. Nominated by Nikki Leigh. and Jewel Sample respectively.

 

Blog Awards Winner

For The Frugal, Smart and Tuned-In-Editor blog.

 

 

Writer's Digest 101 Best Websites for Sharing with Writers blog.

 

Best Book Award for The Frugal Book Promoter (2004) and The Frugal Editor (2008). Finalist for A Retailer's Guide to In-store Promotions.

 

  

Reader Views Literary Award for The Frugal Editor

 

New Generation Award for Marketing and Finalist for The Frugal Editor

 

 


Book Publicists of Southern California's Irwin Award

 

 

Military Writers Award of Excellence for Tracings, A Chapbook of Poetry.

 

And more than a dozen other awards for Carolyn's novel, short story collection and poetry. See the awards page on this site.

 

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Copyright ©2006 Carolyn Howard-Johnson